Important Steps To Boost Your Email Campaign

Posted by Mark Carter on November 2, 2016

email-open-rateNowadays, email marketing becomes an effective strategy to reach existing and prospective customers. The Best Canadian SEO firms offer different types or the full range of SEO services for their clients. Hiring an SEO firm that offers a wide range of SEO services make your work easy when you want different SEO services and it also saves your time in searching different SEO firms for every SEO requirement.

Check the website http://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/ to understand the perfect email statistics for your email marketing campaign in Europe, Asia-pacific region, and the US and the UK.

You may have long subscriber list and each subscriber in your list like different email types such as events, coupons, news etc. It is very essential to understand the subscriber to whom you are sending emails. The second thing you want to ensure is whether the emails you are sending are mobile friendly. Today, most of the people are accessing the internet on their mobile phone. So the email you send to your subscriber must be navigated easily in different types of mobile platforms.

It is good to upload bold headlines, big images, and add more white space for scanning easily. You want to ensure whether your subject line is not long and the CTA buttons are large to tap easily. Using responsive designs improve the click-to-open rate of your email.

You never prefer image-based emails and text-only emails are grabbing the attention of most of the subscribers. Just send text-based emails with links to your services or products that works better. Though images appear good in emails most of the email service provider like outlook blocks the images and your readers only see broken images instead of good looking one. The email marketing experts suggest writing short and descriptive paragraphs using links to the website and building tags to the links helps identifying what links people are clicking and what aren’t.

More than half of the people respond to emails only based on who had sent the email. Not even a single person opens an email sent from donotreply@example.com. Whether an email is sent from the marketing team, customer service team or CEO of a company and people know how to respond to the mail based on the sender of the mail.

The subject line of the email must highlight the main idea of your email and it must be compelling as maximum as possible. It will be more helpful when you segment your subscribers list based on their unique buying habits.

The compelling subject lines can make your email campaign successful and it can compel the receivers to open your mail. You want to ensure whether the subject line is not greater than fifty characters so as to get higher open rates. In addition to this, you can communicate special announcement, limited-sale offer or any type of urgency in the subject line.

You don’t forget to personalize your email. The email that lacks personalization fails to get a good response from the customers. When you give preference to personalization, it motivates the readers to open your mail and interest with it.